A New Day In Pet Care
The meaning of antelope
Ante means to increase the stakes or consideration of
Lope means to leap with bounding steps
ABOUT US
We Are A Family Of Brands That Brings Comprehensive And Dependable Pet Care To All Pet Parents and Their Pets.
Our mission is to elevate the standards of pet care. We want to create a place for pet parents to easily access high-quality, effective, and trusted products so our pets can live long and vibrant lives.
Our Brands
We’ve always known that your dog’s health starts with their mouth. Pets deserve the very best, so we pride ourselves on sourcing the highest quality ingredients to truly improve your pet’s oral health in a delicious formula they’ll actually enjoy.
Ark Naturals is a pioneering pet health and wellness brand founded in 1996. Long before natural pet care was mainstream, the founders launched the company with a commitment to science-backed, holistic, and vet-formulated products.
Bocce's Bakery is an all-natural pet treats company founded in 2010 in a tiny NYC kitchen with a mixer, oven and scruffy mutt named Bocce. Today, the brand is recognized as an industry leader within the pet treat space, maintaining its commitment to create a positive change in the pet aisle bye reinventing the way we think about feeding our pets.
"In considering the next step in Bocce's growth trajectory, we found Antelope to be unique in their energy, enthusiasm, and care for our brand."
- Andrea Tovar, Founder
Started as a grassroots effort in 2011 by partners Christy & Dawn Love, Super Snout's mission has always been to create smart and honest products that honor the human-animal bond. Today, they're recognized as a leader in the CBD supplements markets, and their iconic "Firm Up!" product can be found in independent pet stores across the nation.
"When we met the extraordinary team at Antelope, we knew we had met the right partner at the right time to help us continue building on our vision."
- Christy Love, Founder
Hunter was the dog who made us slow down, pay attention, and learn what real nourishment looks like. When he got sick, we realized something no pet parent should ever have to feel: that his food wasn’t supporting the healthy, joyful life he deserved.
So we made him a quiet promise: we’ll do better, and we’ll help other families do better too. That promise became My Perfect Pet.
From the very beginning, we set out to raise the bar on what pet food should be, made with ingredients you can recognize, prepared with methods you can trust, and crafted with the same care you'd put into your own meals. What started as one bowl for one dog has grown into a mission that guides every recipe we create today.
OUR BRAND CORE VALUES
Best-In-Show
The highest quality products and ingredients, from the very first idea to your dog's food bowl.
Transparency
Know where and how your pet's products are made.
Innovation
Push the boundaries of pet health.
Vitality
Keep your pet healthy so they can stay active and strong.
Playfulness
Making tails wag, and mouths drool.
SHOP OUR BESTSELLERS
Meet the Founder
Wendy Wen
Wendy Wen, Founder and CEO of Antelope, is the proud and loving owner of pups Poke, Mochi and Hoku. Her vision is for Antelope to be the one-stop shop for pet owners searching for all-natural products with healthy, limited ingredients. She partnered with Alpine Investors in May 2021 to create Antelope and transform the pet industry.
Wendy was previously the Co-Founder and COO of SENREVE, a digitally-native, omni-channel luxury handbag brand where she built the business to a globally recognized brand in less than five years.
Why join antelope?
WE BUY, BUILD, AND GROW LEADING PET BRANDS
Brand builders
We leverage next-generation digital marketing to increase your brand recognition and value.
people first
We focus on creating strong cultures and recruit the best operating talent.
fast growth
We leverage robust operating infrastructure and omni-channel distribution to help you scale.
Liquidity
Get paid for the hard work you and your team have put into building your business.
backed by the best
We are backed by alpine investors, a people-driven fund.
Alpine is committed to building enduring companies by working with, learning from, and developing exceptional people.
