A New Day In Pet Care

The meaning of antelope

Ante means to increase the stakes or consideration of

Lope means to leap with bounding steps


We Are A Family Of Brands That Brings Comprehensive And Dependable Pet Care To All Pet Parents and Their Pets.

Our mission is to elevate the standards of pet care. We want to create a place for pet parents to easily access high-quality, effective, and trusted products so our pets can live long and vibrant lives.

Our Brands

Founded by Jay and Susan Weiss in 1996, Ark Naturals is focused on using the highest quality, natural ingredients to create products that work together to create intentional regimens designed to improve the quality of your pet's life. With synergistic products for dental, hip & joint, skin & coat, senior dogs and wellness, Ark Naturals is dedicated to keeping your pet "Healthy from Tooth to Tail."

"Not only does Antelope have the expertise to help grow our brand and collection of innovative products, but we share the same core values of integrity, transparency, honesty and ingenuity."

- Michael Stoeckle, CEO

Bocce's Bakery is an all-natural pet treats company founded in 2010 in a tiny NYC kitchen with a mixer, oven and scruffy mutt named Bocce. Today, the brand is recognized as an industry leader within the pet treat space, maintaining its commitment to create a positive change in the pet aisle bye reinventing the way we think about feeding our pets.

"In considering the next step in Bocce's growth trajectory, we found Antelope to be unique in their energy, enthusiasm, and care for our brand."

- Andrea Tovar, Founder

Started as a grassroots effort in 2011 by partners Christy & Dawn Love, Super Snout's mission has always been to create smart and honest products that honor the human-animal bond. Today, they're recognized as a leader in the CBD supplements markets, and their iconic "Firm Up!" product can be found in independent pet stores across the nation.

"When we met the extraordinary team at Antelope, we knew we had met the right partner at the right time to help us continue building on our vision."

- Christy Love, Founder

Doggo is a digital pet insurance and services platform founded in 2018 in memory of a dog named Ody. When Ody developed cancer, his mom, an elementary school teacher, took on a second job to pay for his care. Doggo's mission is to make pet ownership more affordable by taking a customer-centric, data-driven and holistic approach.

"Antelope's vision of creating a sustainble and comprehensive pet brand, praired with Wendy's expertise in marketing and branding, makes us so excited for this partnership."

- Patty Li, Founder

My Perfect Pet was founded by Karen Neola in 2007 with a commitment to formulate diets that are 100% complete, balanced, and safe for pets. Karen recruited animal nutritionists and veterinarians to help formulate blends that contained only ingredients that are proven to be easily digested by dogs and perfectly balanced to fuel energy and boost their immune system.

"I am thrilled to be partnered with Antelope who shares my commitment to integrity and pet health, and who has the resources to help expand our product offering and make quality pet food products available to more pet parents across the U.S. and beyond!"

- Karen Neola, Founder



The highest quality products and ingredients, from the very first idea to your dog's food bowl.


Know where and how your pet's products are made.


Push the boundaries of pet health.


Keep your pet healthy so they can stay active and strong.


Making tails wag, and mouths drool.


Meet the Founder

Wendy Wen

Wendy Wen, Founder and CEO of Antelope, is the proud and loving owner of pups Poke, Mochi and Hoku. Her vision is for Antelope to be the one-stop shop for pet owners searching for all-natural products with healthy, limited ingredients. She partnered with Alpine Investors in May 2021 to create Antelope and transform the pet industry.

Wendy was previously the Co-Founder and COO of SENREVE, a digitally-native, omni-channel luxury handbag brand where she built the business to a globally recognized brand in less than five years.

Why join antelope?


Brand builders

We leverage next-generation digital marketing to increase your brand recognition and value.

people first

We focus on creating strong cultures and recruit the best operating talent.

fast growth

We leverage robust operating infrastructure and omni-channel distribution to help you scale.


Get paid for the hard work you and your team have put into building your business.

Join Us

backed by the best

We are backed by alpine investors, a people-driven fund.

Alpine is committed to building enduring companies by working with, learning from, and developing exceptional people.

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